Billericay: 01277 623010

Optimising Your Saleability

14 October 2018

In a competitive market, we know that as long as your property is priced attractively, it will sell. However, many people spend a fortune on improving their home expecting at least the cost of the improvements to be returned to them via an increased sale price. This can be a mistake, as almost all of a property’s value can usually be attributed to its location and size.

Our advice on this is to be careful. Certainly, improve your home to make it appeal to prospective buyers, but your primary objective should not necessarily be to add significant value, but instead to enhance saleability. This means making your property more desirable than the other properties currently on the market around the same price.

Of course, you can make any property desirable simply by marketing at a price which makes it look amazingly good value next to the others, which may themselves, be overpriced. However, without throwing your money into subsidising someone’s purchase, there are some simple things that can be done to make sure your property looks its best and is clearly worth the price you are asking.

Much of it relates to lifestyle as much as it does to bricks and mortar. For example, a thorough spring clean suggests you’re proud of your home and care for it. Cost? Not a lot! How about a lick of paint on the doors? Stripped floorboards generally look better than worn carpets and a day’s work in the garden pays real dividends. Try new light fittings or re-grouting tiles and re-siliconing the bath or shower enclosure. Also, remove any superfluous items from the garden and inside the property, de-clutter and keep your storage areas tidy as well.

The key is not to rely on your prospective buyers’ intuition! Make it easy for them to imagine how pleasant it would be to live in your home and you could well prompt an early sale. Please feel free to contact us on 01277 623010 for specific advice regarding your own property – we’d love to help!

Dean Caldon

Managing Director

Grace & Rose Estate Agents

If you are looking to move home in the near future, or need any advice with regard to selling your property, please don’t hesitate to call 01277 623010 or email me direct on or click to see our latest Testimonials and more advice in our Blogs