Billericay: 01277 623010

Open House

8 December 2017

The keys to selling any property are price, location and exposure.  You can’t change the location of your property and the market ultimately determines the price.  However, your Agent can make significant inroads into how powerfully your property is exposed to the market.

One of the most effective methods is the “open house”.  This is where the property is advertised as being open for anyone who wishes to view at a certain time, usually during a weekend.  Very common abroad, the open house has rapidly gained popularity in the UK too, particularly during the past few years when the market was hot.

At Grace & Rose however, we don’t like opening the doors to anyone, we only show pre-qualified buyers and each buyer is given their own viewing slot on the same day, so it’s a modified and more secure version of the traditional “open house” and which still creates the spark and excitement that is needed to sell a property.

One of the best sources of qualified buyers is via the neighbours.  Everybody knows someone who is selling and people tend to buy in an area which is close to their existing network of friends and acquaintances.  This is known as socio-demographic mirroring.  This is also why a For Sale board is such an important aspect of marketing.

Having an open house can concentrate the viewings into a designated time slot during the day and sellers therefore only have to prepare the house once for showing and they can then leave it all to the Agent, helping to reduce some of the stress of selling!

Our Open house days are very relaxed, they create an environment where buyers do not feel in any way under pressure and they can take their time during their own viewing slot to consider a property’s merits.

Relaxed, but effective, open houses promote intense buyer activity which can prompt a sale, as human nature dictates that we often want something that everybody else wants!

Dean Caldon

Managing Director

Grace & Rose Estate Agents

If you are looking to move home in the near future, or need any advice with regard to selling your property, please don’t hesitate to call 01277 623010 or email me direct on or click to see our latest Testimonials and more advice in our Blogs