Billericay: 01277 623010

Professional Photography

Photographs form a crucially important part of the marketing mix, designed to promote your property at its best.  Every image counts, as people will decide whether to inquire further or dismiss a property based solely on the first impression given by the photographs.

So why allow your Estate Agent, an amateur photographer, to take the photos?  Whilst most of us can take reasonable holiday snaps, photographing property is entirely different – yet most Estate Agents don’t have the required training, equipment, artistry, software or time to do your property justice.

For example:

Weather: Agents are always pressed for time and often seek to take pictures between other appointments.  A professional photographer will assess the lighting options presented by the prevailing weather conditions and plan accordingly rather than simply hoping that the sun will shine.

Equipment: The right equipment, usually the most expensive, can be the making of the right photograph for your property.  A standard wide angle lens is simply not acceptable when photographing the harsh lines of a building, due to parallel convergence which can even make a room look smaller than it should.

Lighting: A standard camera flash can make a room look flat and dull, whereas a large aperture camera without flash can capture warmth and character beautifully.  Hidden remote control flashes can also be used to fill in darker areas – most Agents have never heard of these!

Bearing in mind that the final image will be compressed for web uploading, it is even more important that the original pixel quality is excellent.

So, if you have been wondering why our photos are a cut above the rest, you now know – it’s because we use an excellent professional photographer and we include the cost free on all sole agency contracts!

Dean Caldon

Managing Director

Grace & Rose Estate & Letting Agent

If you are looking to move home in the near future, or need any advice with regard to selling or letting your property, please don’t hesitate to call either myself, or one of our team at Grace & Rose, your local, independent, family run Estate Agents in Billericay 01277 623010 and Brentwood 01277 230300 – book your free market appraisal or email me direct on

We also cover Shenfield, Chelmsford plus the surrounding villages including Blackmore, Bobbingworth, Chipping Ongar, Doddinghurst, East Horndon, Fryerning, Great Baddow, Great Burstead, Great Warley, Herongate, High Ongar, Hutton, Ingatestone, Ingrave, Kelvedon Hatch, Little Burstead, Little Warley, Moreton, Mountnessing, South Woodham Ferrers, Stock, Stondon Massey, The Lavers, The Rodings, West Horndon and Writtle.